Wal-Mart unveils a new apparel range for plus size, kids and women

Market Expertz   |     April 21, 2018


Wal-Mart plans on rolling out fresh labels to stay chic and decides to phase out some of its older ones including White Stag and Faded Glory. Bloomberg was the first to report about Wal-Mart’s plan to introduce the first big wave of new labels to rejuvenate its sales figures. Clothing brands such as Time and Tru for women consumers are likely to help propel the store to new heights. The brand plans on stocking Wonder Nation for kids, and Terra & Sky for plus fashion to increase sales and traffic. As the brand faces the fast transforming landscape it is giving its website a much-needed makeover with the focus on new trends in fashion, which will include apparels from Lord & Taylor. Wal-Mart is also set to launch a handful of fresh labels, many of which will be sold at low prices and discontinue some of its traditional brands as an outcome, at trusted source revealed CNBC confirming the company’s future plan. The store is trying to reconfigure George, incorporated from the company’s British unit Asda to make the men’s segment more of a destination. For those who have noticed the selection at the stores lately isn’t what they used to buy because Wal-Mart has already begun to pull back their Just My Size, White Stag and Faded Glory clothes. As it confirmed earlier, Wal-Mart is busy redesigning its website to offer a paramount digital shopping experience and match consumer’s preference when buying housewares and clothes online. The source reveals that the overhaul site will be inaugurated later this year and will mirror how consumers buy various items. This spring, Wal-Mart also intends to launch it’s a new page dedicated to the Lord & Taylor label as a part of its alliance with the retail outlet’s parent brand Hudson’s Bay.

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