Sustainable Food for Sustainable Environment

Market Expertz   |     March 01, 2019


With the millennial generation becoming more conscious of their dietary choices, concerns have been raised some foods and their production processes that seem to have a disastrous and possibly irreversible impact on the environment. Sustainable foods products are the new eco-friendly alternative. The advocates of “clean eating” stress the benefits of the intake of natural and chemical-free food products for the human body. This ideology has created an entire industry that focuses on the production of food that is not only chemical-free but also vegan (does not contain any components obtained from animal products). This industry is also influencing traditional food companies’ way of thinking, pushing them to keep up with new-age food needs.

The World Economic Forum, held in January 2019, was themed around the globalization and its influence on the environment. 50 CEOs of major companies, which included Infosys, Accenture, Bloomberg, Heineken, Royal Philips, UBS, Schneider Electric and Unilever among others, were privy to the conversation about the impact their businesses have on the increasing amount of greenhouse gas emissions.  Furthermore, these corporations generate more than 1.3 trillion USD of the global revenue. They announced at the forum that their cumulative emission has reduced by 9% since the Paris Agreement. The forum highlighted various factors that have a negative environmental impact such as the current food production systems and the increase in both ends of the food consumption spectrum with 1/3rd of the food going to waste worldwide and the concurrently rising undernourishment in the global population.

The “Vegan” lifestyle has monopolized the modern food industry. Contemporary revolution of the food industry has seen many young entrepreneurs take a step towards eco-friendly products. The motivation behind one such eco-friendly start-up called “Perfect Day” was to create dairy products, which were free of naturally available milk proteins, by using the ‘microbial fermentation’ process. Founders Ryan Pandya and Perumal Gandhi, along with Isha Datar of New Harvest, have successfully created their product free of any animal protein. Their business-to-business model will help them team up with other manufacturers and give their products a consumer base. This food revolution has persuaded the industry and its players to get more “woke” to stay in the game by altering their methods to cater to the needs of the current age.

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