Advanced driver assistance systems drives the global automotive industry towards safety

Market Expertz   |     January 17, 2019



Amidst the evolution of the automobile world, the Advanced Driver Assistance Systems (ADAS) and all its aspects is a watershed in the history of driving. ADAS operates efficiently to prevent various kinds of road accidents by alerting the driver and giving him time to steer himself away from the disaster, both literally and metaphorically.  According to WHO, approximately 1.35 million people die each year in road accidents and 93% of these fatalities befall low- and middle-income countries which are the owner of almost 60% of the world’s vehicles. Such consequential loss calls for the amelioration of automobile safety to save both the person in front of the vehicle and the person driving it.

ADAS technologies

ADAS includes numerous kinds of systems that help the driver avert the vehicle from potential accidents. Some of them are as under:

  • Adaptive Cruise Control (ACC) helps the vehicle maintain a certain safe speed on the road. It is also helpful for maintaining a safe distance from other vehicles on the road.
  • Night Vision system gives the driver a better vision in the dark with the help of thermographic cameras. Since most motor vehicle accidents happen during nighttime, night vision system can be crucial in preventing accidents.
  • Pedestrian Protection System: This mechanism alerts the driver if a pedestrian is in danger of a collision with the vehicle.
  • Anti-lock Braking System (ABS) helps the vehicle against theft and other damages.
  • Lane Departure Warning Systems helps the driver warn the other vehicles before switching lanes.

The paraphernalia for road safety include various other systems viz. automatic parking assistance, blind spot monitor, glare-free high beam, collision avoidance systems, etc. that arm a vehicle against any kind of peril.

Recent Trends

The IIHS (Insurance Institute for Highway Safety) tests innumerable cars every year to declare the safest cars of all of them. The organization plans to put around 10 SUVs to its pedestrian crash detection tests and it can be expected to be a requisite for the manufacturers to mandate it as a part of production.

The Consumer Electronics Show (CES), 2019 witnessed many alliances in the domain of ADAS. Intel along with its Israeli subsidiary Mobileye, which specializes in advance security systems for cars, is making headway in the area of ADAS and more importantly in the realm of self-driving cars. Mobileye has also collaborated up with GWM, the Chinese automobile company, to work on bringing ADAS to China. Mobileye with its parent company Intel and the German automobile manufacturer Volkswagen are collaborating to launch a commercial self-driving taxi in Israel in 2019. Harman International, a subsidiary of Samsung Electronics is using sensing intelligence and driver-monitoring technologies to equip automobiles with next generation safety and this move might rush in a new era of ADAS. ON Semiconductor and 3M (formerly Minnesota Mining and Manufacturing Company) plan to combine their CMOS image sensor technology and Smart Code sign technology, respectively, to develop a better connection system between the vehicle and its surrounding infrastructure.

With the automobile industry’s ongoing endeavor to give the world the best cars with utmost speed and fulfilling the need to own a good vehicle, it is also necessary that they remain a mode of convenient transport and not have catastrophic effects on the society, which makes vehicle safety a prerequisite for any such vehicle.

Join Alert Me Now!

Receive weekly email alerts on new market expertz

Sign Up Today