TacoTime: Franchise Profile
ID : ME_044591 Format : PDF June, 2019 Pages : 10
The scope of this franchise profile report is precise and covers the company’s background along with its present performance in the market. The major sections of the profile include: overview, products offered, recent developments and strategies undertaken, challenges faced, business strategy and analysis, and financial information. The report also includes revenue forecasts, presence of franchisee stores, market forecasts and key people of the company.
The report concludes with any other important information about the company and key takeaways.
- An overview of the franchise profile on TacoTime International Inc., commonly known as TacoTime
- Briefing about food menu, along with “specials menu” featuring new food items
- Information on franchise expenditure, fees and entry cost required for a TacoTime franchise and number of outlets across states and outside the U.S.
- Description of business strategy, annual revenue, historic and forecast growth rates, recent developments, and key challenges"
TacoTime International Inc., commonly known as TacoTime, was established in 1959 by Ron Fraedrick. After graduating from the University of Oregon, Fraedrick traveled throughout Southern California and found he enjoyed the cuisine he sampled along the way. Upon returning to his hometown (California), Fraedrick decided to open a restaurant based on his newfound tastes. TacoTime is a privately held American fast-food restaurant chain offering Mexican cuisine food and is a subsidiary of Kahala Franchising LLC. TacoTime, which offers its signature Crisp Burritos, tacos, nachos and sides, has over 300 franchises in the U.S. and Canada. TacoTime opened its first franchise in 1961 and now has franchises in both freestanding and express sites throughout the U.S., Canada, Japan and Kuwait. In 2000, TacoTime introduced a brand renaissance campaign, which involved a facility décor package as well as updated food mixes and packaging, as part of an effort to renew its brand. “Eat Fresh; It Really Is” is the tagline of TacoTime.
TacoTime is owned by Kahala, the franchisor of Blimpie, Cereality, Cold Stone Creamery, Frullati Café & Bakery, Great Steak & Potato, Johnnie’s, Nrgize, Ranch 1, Rollerz, Samurai Sam’s and Surf City Squeeze."
"Table of Contents
Chapter 1 TacoTime
Background and Overview
Forecast to 2023
A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.
Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.
Now let’s take a closer look at the research methods here.
Secondary Research Model:
Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.
Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.
However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.
The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.
Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.
The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.
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