Table of Contents


Chapter 1 Supply Side Platform (SSP) Software Market Overview
1.1 Supply Side Platform (SSP) Software Definition
1.2 Global Supply Side Platform (SSP) Software Market Size Status and Outlook (2013-2025)
1.3 Global Supply Side Platform (SSP) Software Market Size Comparison by Region (2013-2025)
1.4 Global Supply Side Platform (SSP) Software Market Size Comparison by Type (2013-2025)
1.5 Global Supply Side Platform (SSP) Software Market Size Comparison by Application (2013-2025)
1.6 Global Supply Side Platform (SSP) Software Market Size Comparison by Sales Channel (2013-2025)
1.7 Supply Side Platform (SSP) Software Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/ Expansion)

Chapter 2 Supply Side Platform (SSP) Software Market Segment Analysis by Player
2.1 Global Supply Side Platform (SSP) Software Sales and Market Share by Player (2016-2018)
2.2 Global Supply Side Platform (SSP) Software Revenue and Market Share by Player (2016-2018)
2.3 Global Supply Side Platform (SSP) Software Average Price by Player (2016-2018)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player

Chapter 3 Supply Side Platform (SSP) Software Market Segment Analysis by Type
3.1 Global Supply Side Platform (SSP) Software Market by Type
3.1.1 Cloud-based
3.1.2 On-premises
3.2 Global Supply Side Platform (SSP) Software Sales and Market Share by Type (2013-2018)
3.3 Global Supply Side Platform (SSP) Software Revenue and Market Share by Type (2013-2018)
3.4 Global Supply Side Platform (SSP) Software Average Price by Type (2013-2018)
3.5 Leading Players of Supply Side Platform (SSP) Software by Type in 2017
3.6 Conclusion of Segment by Type

Chapter 4 Supply Side Platform (SSP) Software Market Segment Analysis by Application
4.1 Global Supply Side Platform (SSP) Software Market by Application
4.1.1 Small Business
4.1.2 Medium Business
4.1.3 Large Enterprises
4.2 Global Supply Side Platform (SSP) Software Sales and Market Share by Application (2013-2018)
4.3 Leading Consumers of Supply Side Platform (SSP) Software by Application in 2017
4.4 Conclusion of Segment by Application

Chapter 5 Supply Side Platform (SSP) Software Market Segment Analysis by Sales Channel
5.1 Global Supply Side Platform (SSP) Software Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Supply Side Platform (SSP) Software Sales and Market Share by Sales Channel (2013-2018)
5.3 Leading Distributors/Dealers of Supply Side Platform (SSP) Software by Sales Channel in 2017
5.4 Conclusion of Segment by Sales Channel

Chapter 6 Supply Side Platform (SSP) Software Market Segment Analysis by Region
6.1 Global Supply Side Platform (SSP) Software Market Size and CAGR by Region (2013-2025)
6.2 Global Supply Side Platform (SSP) Software Sales and Market Share by Region (2013-2018)
6.3 Global Supply Side Platform (SSP) Software Revenue and Market Share by Region (2013-2018)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Supply Side Platform (SSP) Software Market Share by Type
6.4.3 North America Supply Side Platform (SSP) Software Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Supply Side Platform (SSP) Software Market Share by Type
6.5.3 Europe Supply Side Platform (SSP) Software Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Supply Side Platform (SSP) Software Market Share by Type
6.6.3 Asia-Pacific Supply Side Platform (SSP) Software Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Supply Side Platform (SSP) Software Market Share by Type in 2017
6.7.3 South America Supply Side Platform (SSP) Software Market Share by Application in 2017
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.7.7 Chile
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Supply Side Platform (SSP) Software Market Share by Type
6.8.3 Middle East & Africa Supply Side Platform (SSP) Software Market Share by Application
6.8.4 Egypt
6.8.5 Saudi Arabia
6.8.6 South Africa
6.8.7 Nigeria
6.9 Conclusion of Segment by Region

Chapter 7 Profile of Leading Supply Side Platform (SSP) Software Players
7.1 DoubleClick (Google)
7.1.1 Company Snapshot
7.1.2 Product/Business Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.1.4 Strategy and SWOT Analysis
7.2 LiveRail
7.3 ONE by AOL
7.4 Rubicon Project
7.5 OpenX
7.6 PubMatic
7.7 BrightRoll (Oath Inc.)
7.8 AerServ
7.9 sovrn
7.10 Adform
7.11 AdJuggler
7.12 Altitude

Chapter 8 Upstream and Downstream Analysis of Supply Side Platform (SSP) Software
8.1 Industrial Chain of Supply Side Platform (SSP) Software
8.2 Upstream of Supply Side Platform (SSP) Software
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.2.4 Manufacturing Cost Structure
8.2.5 Manufacturing Process
8.3 Downstream of Supply Side Platform (SSP) Software
8.3.1 Leading Distributors/Dealers of Supply Side Platform (SSP) Software
8.3.2 Leading Consumers of Supply Side Platform (SSP) Software

Chapter 9 Development Trend of Supply Side Platform (SSP) Software (2018-2025)
9.1 Global Supply Side Platform (SSP) Software Market Size (Sales and Revenue) Forecast (2018-2025)
9.2 Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Region (2018-2025)
9.3 Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Type (2018-2025)
9.4 Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Application (2018-2025)
9.5 Global Supply Side Platform (SSP) Software Market Size Forecast by Sales Channel (2018-2025)

Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification

List of Tables and Figures

Figure Supply Side Platform (SSP) Software Example
Figure Global Supply Side Platform (SSP) Software Revenue (Million $) Status and Outlook (2013-2025)
Figure Global Supply Side Platform (SSP) Software Revenue (Million $) Comparison by Region (2013-2025)
Figure Global Supply Side Platform (SSP) Software Sales Comparison by Type (2013-2025)
Figure Global Supply Side Platform (SSP) Software Sales Comparison by Application (2013-2025)
Figure Global Supply Side Platform (SSP) Software Sales Comparison by Sales Channel (2013-2025)
Table Global Supply Side Platform (SSP) Software Sales by Player (2016-2018)
Table Global Supply Side Platform (SSP) Software Sales Market Share by Player (2016-2018)
Figure Global Supply Side Platform (SSP) Software Sales Market Share by Player in 2017
Table Global Supply Side Platform (SSP) Software Revenue (Million $) by Player (2016-2018)
Table Global Supply Side Platform (SSP) Software Revenue Market Share by Player (2016-2018)
Figure Global Supply Side Platform (SSP) Software Revenue Market Share by Player in 2017
Table Global Supply Side Platform (SSP) Software Average Price by Player (2016-2018)
Figure Global Supply Side Platform (SSP) Software Average Price by Player in 2017
Figure Global Supply Side Platform (SSP) Software Players Competition Situation - Top 5 Players' Revenue Market Share in 2017
Figure Global Supply Side Platform (SSP) Software Players Competition Trends - Top 5 Players' Revenue Market Share in 2018
Figure Example of Cloud-based
Figure Global Cloud-based Sales and Growth Rate (2013-2018)
Figure Example of On-premises
Figure Global On-premises Sales and Growth Rate (2013-2018)
Table Global Supply Side Platform (SSP) Software Sales by Type (2013-2018)
Table Global Supply Side Platform (SSP) Software Sales Market Share by Type (2013-2018)
Figure Global Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
Table Global Supply Side Platform (SSP) Software Revenue (Million $) by Type (2013-2018)
Table Global Supply Side Platform (SSP) Software Revenue Market Share by Type (2013-2018)
Figure Global Supply Side Platform (SSP) Software Revenue Market Share by Type in 2017
Table Global Supply Side Platform (SSP) Software Average Price by Type (2013-2018)
Figure Global Supply Side Platform (SSP) Software Average Price by Type in 2017
Table Leading Players of Supply Side Platform (SSP) Software by Type in 2017
Figure Example of Small Business
Figure Global Supply Side Platform (SSP) Software for Small Business Sales and Growth Rate (2013-2018)
Figure Example of Medium Business
Figure Global Supply Side Platform (SSP) Software for Medium Business Sales and Growth Rate (2013-2018)
Figure Example of Large Enterprises
Figure Global Supply Side Platform (SSP) Software for Large Enterprises Sales and Growth Rate (2013-2018)
Table Global Supply Side Platform (SSP) Software Sales by Application (2013-2018)
Table Global Supply Side Platform (SSP) Software Sales Market Share by Application (2013-2018)
Figure Global Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
Table Leading Consumers of Supply Side Platform (SSP) Software by Application in 2017
Figure Example of Direct Channel
Figure Global Supply Side Platform (SSP) Software for Direct Channel Sales and Growth Rate (2013-2018)
Figure Example of Distribution Channel
Figure Global Supply Side Platform (SSP) Software for Distribution Channel Sales and Growth Rate (2013-2018)
Table Global Supply Side Platform (SSP) Software Sales by Sales Channel (2013-2018)
Table Global Supply Side Platform (SSP) Software Sales Market Share by Sales Channel (2013-2018)
Figure Global Supply Side Platform (SSP) Software Sales Market Share by Sales Channel in 2017
Table Leading Distributors/Dealers of Supply Side Platform (SSP) Software by Sales Channel in 2017
Table Global Supply Side Platform (SSP) Software Market Size and CAGR by Region (2013-2025)
Table Global Supply Side Platform (SSP) Software Sales by Region (2013-2018)
Table Global Supply Side Platform (SSP) Software Sales Market Share by Region (2013-2018)
Figure Global Supply Side Platform (SSP) Software Sales Market Share by Region in 2017
Table Global Supply Side Platform (SSP) Software Revenue (Million $) by Region (2013-2018)
Table Global Supply Side Platform (SSP) Software Revenue Market Share by Region (2013-2018)
Figure Global Supply Side Platform (SSP) Software Revenue Market Share by Region in 2017
Table North America Supply Side Platform (SSP) Software Sales by Country (2013-2018)
Figure North America Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
Table North America Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
Figure North America Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
Figure North America Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
Figure North America Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
Figure United States Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure United States Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Canada Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Canada Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Mexico Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Mexico Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Table Europe Supply Side Platform (SSP) Software Sales by Country (2013-2018)
Figure Europe Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
Table Europe Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
Figure Europe Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
Figure Europe Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
Figure Europe Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
Figure Germany Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Germany Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure UK Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure UK Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure France Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure France Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Italy Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Italy Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Russia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Russia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Spain Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Spain Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Table Asia-Pacific Supply Side Platform (SSP) Software Sales by Country (2013-2018)
Figure Asia-Pacific Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
Table Asia-Pacific Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
Figure Asia-Pacific Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
Figure Asia-Pacific Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
Figure Asia-Pacific Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
Figure China Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure China Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Japan Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Japan Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Korea Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Korea Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure India Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure India Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Southeast Asia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Southeast Asia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Australia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Australia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Table South America Supply Side Platform (SSP) Software Sales by Country (2013-2018)
Figure South America Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
Table South America Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
Figure South America Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
Figure South America Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
Figure South America Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
Figure Brazil Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Brazil Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Argentina Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Argentina Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Colombia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Colombia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Chile Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Chile Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Table Middle East & Africa Supply Side Platform (SSP) Software Sales by Country (2013-2018)
Figure Middle East & Africa Supply Side Platform (SSP) Software Sales Market Share by Country (2013-2018)
Table Middle East & Africa Supply Side Platform (SSP) Software Revenue by Country (2013-2018)
Figure Middle East & Africa Supply Side Platform (SSP) Software Revenue Market Share by Country (2013-2018)
Figure Middle East & Africa Supply Side Platform (SSP) Software Sales Market Share by Type in 2017
Figure Middle East & Africa Supply Side Platform (SSP) Software Sales Market Share by Application in 2017
Figure Egypt Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Egypt Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Saudi Arabia Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Saudi Arabia Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure South Africa Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure South Africa Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Figure Nigeria Supply Side Platform (SSP) Software Sales and Growth Rate (2013-2018)
Figure Nigeria Supply Side Platform (SSP) Software Revenue (Million $) and Growth Rate (2013-2018)
Table Company Snapshot of DoubleClick (Google)
Table Supply Side Platform (SSP) Software Introduction of DoubleClick (Google)
Table Supply Side Platform (SSP) Software Sales, Price, Revenue, Gross Margin and Market Share of DoubleClick (Google) (2016-2018)
Table Industrial Chain of Supply Side Platform (SSP) Software
Table Manufacturing Cost Structure of Supply Side Platform (SSP) Software
Table General Manufacturing Process of Supply Side Platform (SSP) Software
Table Leading Distributors/Dealers of Supply Side Platform (SSP) Software
Table Leading Consumers of Supply Side Platform (SSP) Software
Figure Global Supply Side Platform (SSP) Software Sales and Growth Rate Forecast (2018-2025)
Figure Global Supply Side Platform (SSP) Software Revenue and Growth Rate Forecast (2018-2025)
Table Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Region (2018-2025)
Table Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Type (2018-2025)
Table Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Application (2018-2025)
Table Global Supply Side Platform (SSP) Software Market Size and CAGR Forecast by Sales Channel (2018-2025)

A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.

Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.

Now let’s take a closer look at the research methods here.

Secondary Research Model:

Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.

Primary Insights:

Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.

However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.

Market Estimation:

The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.

Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.

Final Presentation:

The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.