Sonic Corp.: Franchise Profile
ID : ME_044589 Format : PDF June, 2019 Pages : 13
The scope of this franchise profile report is precise and covers the company’s background along with its present performance in the market. The major sections of the profile include: overview, products offered, recent developments and strategies undertaken, challenges faced, business strategy and analysis, and financial information. The report also includes revenue forecasts, presence of franchisee stores, market forecasts and key people of the company.
The report concludes with any other important information about the company and key takeaways.
- An overview of the franchise profile on Sonic Corp.
- Assessment of number of drive-in restaurants across regions in the U.S.
- Data corresponding to average gross sales by store for the 12-month period ending August 31, 2018
- Analysis of investment required for a Sonic franchise openings for both type of stores -- traditional and non-traditional"
Sonic Corp. was started as a drive-in by Troy Smith, a World War II veteran, and Charlie Pappe, a local entrepreneur with an outgoing personality, in the state of Oklahoma. In 1953, the first drive-in place they had was a hamburger, hot dog and root beer stand called the “Top Hat” in Shawnee, Oklahoma. The first Sonic franchise started in 1959, when it opened multiple stores in Kansas, Texas and Arkansas. By 1978, Sonic Corp. had successfully established its business in 1,000 locations, and with the same rapid rate of advancement, the company became public in 1991. Today, Sonic Corp. serves 3 million customers per day and has 3,614 restaurants across the U.S. In December 2018, Inspire Brand Inc.
acquired Sonic Corp., and now Sonic privately operates in the market as a subsidiary of Inspire Brand."
"Table of Contents
Chapter 1 Sonic Corp.
Recent Changes in the Menu
BLADE (Breakfast, Lunch, Afternoon, Dinner and Evening)
Franchise Presence Across States
Annual Revenue, 2014-2018
Growth Forecast: Revenue and Number of Restaurants
Sales by Company-Owned vs. Franchise-Owned
Analysis of Average Gross Sales by Store
Analysis of Investment Required for a Sonic Franchise
A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.
Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.
Now let’s take a closer look at the research methods here.
Secondary Research Model:
Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.
Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.
However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.
The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.
Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.
The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.
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