Checkers Drive-In Restaurants Inc.: Franchise Profile
ID : ME_044586 Format : PDF June, 2019 Pages : 21
The scope of this franchise profile report is precise and covers the company’s background along with its present performance in the market. The major sections of the profile include: overview, products offered, recent developments and strategies undertaken, challenges faced, business strategy and analysis, and financial information. The report also includes revenue forecasts, presence of franchisee stores, market forecasts and key people of the company.
The report concludes with any other important information about the company and key takeaways.
- An overview of the franchise profile on Checkers Drive-In Restaurants Inc., a quick service restaurant (QSR) business
- Description of food items, along with some newly added food options, served in the franchising restaurants across the U.S.
- Outlining details of company’s business strategy, annual revenue, growth forecast, recent developments, and key challenges etc.
- Data corresponding to number of Checkers and Rally’s outlets across states and outside the U.S."
Incorporated in 1991 as a Delaware corporation, Checkers Drive-In Restaurants Inc. is quick service restaurant (QSR) business engaged in owning, operating and franchising restaurants across the U.S. The company develops, operates and franchises restaurants under the Checkers and Rally’s brand. The company is headquartered in 4300 West Cypress Street, Suite 600, Tampa, Florida 33607.
Checkers was originally founded in 1986 in Mobile, Alabama by James E. Mattei, mainly as a drivethrough restaurant business serving hamburgers, cheeseburgers, hot dogs, sandwiches and seasoned fries. In 1999, the company united its business with Ohio-based Rally’s Hamburgers Inc. Rally’s Hamburgers was originally founded in Louisville, Kentucky in 1985 as a quick service restaurant (QSR) that provided an economical alternative to larger, already established QSRs. Today, Checkers Drive-In Restaurants is the 12th most recognized brand in the QSR industry, with over 30 years of experience and 870 restaurants"
"Table of Contents
Chapter 1 Checkers Drive-In Restaurants Inc.
Background and Overview
Overall Revenue of Checkers Drive-In Restaurants Inc.
Growth Forecast: Revenue and Number of Restaurants
Average Sales Across Checkers and Rally’s Restaurants
Business Models and Cost Analysis
Franchise Presence for Checkers and Rally’s Restaurants
Checkers Restaurants Franchise Presence Across States
Rally’s Restaurants Franchise Presence Across States
A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.
Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.
Now let’s take a closer look at the research methods here.
Secondary Research Model:
Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.
Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.
However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.
The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.
Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.
The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.
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