Home Information Technology 2020 Mobile Advertising Software Market

Global Mobile Advertising Software Market Size, Type Analysis, Application Analysis, End-Use, Industry Analysis, Regional Outlook, Competitive Strategies And Forecasts, 2019-2026

  • Published Date: 2019-01-22
  • Report ID: ME_0084437
  • Format: Electronic (PDF)
  • Publish Type:
  • Number of Pages: 103

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Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.
In 2018, the global Mobile Advertising Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2026, with a CAGR of xx% during 2019-2026.

This report focuses on the global Mobile Advertising Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Advertising Software development in United States, Europe and China.

The key players covered in this study
Marin Software
DoubleClick
Sizmek
Kenshoo
Choozle
MediaMath
AdRoll
...

Market segment by Type, the product can be split into
Cloud-Based
On-Premises

Market segment by Application, split into
Industrial
Commercial
Education
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Mobile Advertising Software status, future forecast, growth opportunity, key market and key players.
To present the Mobile Advertising Software development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Mobile Advertising Software are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2026
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Mobile Advertising Software Market Size Growth Rate by Type (2014-2025)
1.4.2 Cloud-Based
1.4.3 On-Premises
1.5 Market by Application
1.5.1 Global Mobile Advertising Software Market Share by Application (2014-2025)
1.5.2 Industrial
1.5.3 Commercial
1.5.4 Education
1.5.5 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Mobile Advertising Software Market Size
2.2 Mobile Advertising Software Growth Trends by Regions
2.2.1 Mobile Advertising Software Market Size by Regions (2014-2025)
2.2.2 Mobile Advertising Software Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Mobile Advertising Software Market Size by Manufacturers
3.1.1 Global Mobile Advertising Software Revenue by Manufacturers (2014-2019)
3.1.2 Global Mobile Advertising Software Revenue Market Share by Manufacturers (2014-2019)
3.1.3 Global Mobile Advertising Software Market Concentration Ratio (CR5 and HHI)
3.2 Mobile Advertising Software Key Players Head office and Area Served
3.3 Key Players Mobile Advertising Software Product/Solution/Service
3.4 Date of Enter into Mobile Advertising Software Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Mobile Advertising Software Market Size by Type (2014-2019)
4.2 Global Mobile Advertising Software Market Size by Application (2014-2019)

5 United States
5.1 United States Mobile Advertising Software Market Size (2014-2019)
5.2 Mobile Advertising Software Key Players in United States
5.3 United States Mobile Advertising Software Market Size by Type
5.4 United States Mobile Advertising Software Market Size by Application

6 Europe
6.1 Europe Mobile Advertising Software Market Size (2014-2019)
6.2 Mobile Advertising Software Key Players in Europe
6.3 Europe Mobile Advertising Software Market Size by Type
6.4 Europe Mobile Advertising Software Market Size by Application

7 China
7.1 China Mobile Advertising Software Market Size (2014-2019)
7.2 Mobile Advertising Software Key Players in China
7.3 China Mobile Advertising Software Market Size by Type
7.4 China Mobile Advertising Software Market Size by Application

8 Japan
8.1 Japan Mobile Advertising Software Market Size (2014-2019)
8.2 Mobile Advertising Software Key Players in Japan
8.3 Japan Mobile Advertising Software Market Size by Type
8.4 Japan Mobile Advertising Software Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Mobile Advertising Software Market Size (2014-2019)
9.2 Mobile Advertising Software Key Players in Southeast Asia
9.3 Southeast Asia Mobile Advertising Software Market Size by Type
9.4 Southeast Asia Mobile Advertising Software Market Size by Application

10 India
10.1 India Mobile Advertising Software Market Size (2014-2019)
10.2 Mobile Advertising Software Key Players in India
10.3 India Mobile Advertising Software Market Size by Type
10.4 India Mobile Advertising Software Market Size by Application

11 Central & South America
11.1 Central & South America Mobile Advertising Software Market Size (2014-2019)
11.2 Mobile Advertising Software Key Players in Central & South America
11.3 Central & South America Mobile Advertising Software Market Size by Type
11.4 Central & South America Mobile Advertising Software Market Size by Application

12 International Players Profiles
12.1 Marin Software
12.1.1 Marin Software Company Details
12.1.2 Company Description and Business Overview
12.1.3 Mobile Advertising Software Introduction
12.1.4 Marin Software Revenue in Mobile Advertising Software Business (2014-2019)
12.1.5 Marin Software Recent Development
12.2 DoubleClick
12.2.1 DoubleClick Company Details
12.2.2 Company Description and Business Overview
12.2.3 Mobile Advertising Software Introduction
12.2.4 DoubleClick Revenue in Mobile Advertising Software Business (2014-2019)
12.2.5 DoubleClick Recent Development
12.3 Sizmek
12.3.1 Sizmek Company Details
12.3.2 Company Description and Business Overview
12.3.3 Mobile Advertising Software Introduction
12.3.4 Sizmek Revenue in Mobile Advertising Software Business (2014-2019)
12.3.5 Sizmek Recent Development
12.4 Kenshoo
12.4.1 Kenshoo Company Details
12.4.2 Company Description and Business Overview
12.4.3 Mobile Advertising Software Introduction
12.4.4 Kenshoo Revenue in Mobile Advertising Software Business (2014-2019)
12.4.5 Kenshoo Recent Development
12.5 Choozle
12.5.1 Choozle Company Details
12.5.2 Company Description and Business Overview
12.5.3 Mobile Advertising Software Introduction
12.5.4 Choozle Revenue in Mobile Advertising Software Business (2014-2019)
12.5.5 Choozle Recent Development
12.6 MediaMath
12.6.1 MediaMath Company Details
12.6.2 Company Description and Business Overview
12.6.3 Mobile Advertising Software Introduction
12.6.4 MediaMath Revenue in Mobile Advertising Software Business (2014-2019)
12.6.5 MediaMath Recent Development
12.7 AdRoll
12.7.1 AdRoll Company Details
12.7.2 Company Description and Business Overview
12.7.3 Mobile Advertising Software Introduction
12.7.4 AdRoll Revenue in Mobile Advertising Software Business (2014-2019)
12.7.5 AdRoll Recent Development

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2019-2025)
13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details


List of Tables and Figures

Table Mobile Advertising Software Key Market Segments
Table Key Players Mobile Advertising Software Covered
Table Global Mobile Advertising Software Market Size Growth Rate by Type 2014-2025 (Million US$)
Figure Global Mobile Advertising Software Market Size Market Share by Type 2014-2025
Figure Cloud-Based Figures
Table Key Players of Cloud-Based
Figure On-Premises Figures
Table Key Players of On-Premises
Table Global Mobile Advertising Software Market Size Growth by Application 2014-2025 (Million US$)
Figure Industrial Case Studies
Figure Commercial Case Studies
Figure Education Case Studies
Figure Others Case Studies
Figure Mobile Advertising Software Report Years Considered
Table Global Mobile Advertising Software Market Size 2014-2025 (Million US$)
Figure Global Mobile Advertising Software Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Mobile Advertising Software Market Size by Regions 2014-2025 (Million US$)
Table Global Mobile Advertising Software Market Size by Regions 2014-2019 (Million US$)
Table Global Mobile Advertising Software Market Share by Regions 2014-2019
Figure Global Mobile Advertising Software Market Share by Regions 2014-2019
Figure Global Mobile Advertising Software Market Share by Regions 2019
Table Market Top Trends
Table Global Mobile Advertising Software Revenue by Manufacturers (2014-2019) (Million US$)
Table Global Mobile Advertising Software Market Share by Manufacturers (2014-2019)
Figure Global Mobile Advertising Software Market Share by Manufacturers in 2018
Table Global Mobile Advertising Software Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Mobile Advertising Software Product/Solution/Service
Table Date of Enter into Mobile Advertising Software Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Mobile Advertising Software Market Size by Type (2014-2019) (Million US$)
Table Global Mobile Advertising Software Market Size Share by Type (2014-2019)
Figure Global Mobile Advertising Software Market Size Market Share by Type (2014-2019)
Table Global Mobile Advertising Software Market Size by Application (2014-2019) (Million US$)
Table Global Mobile Advertising Software Market Size Share by Application (2014-2019)
Figure Global Mobile Advertising Software Market Size Market Share by Application (2014-2019)
Figure Global Mobile Advertising Software Revenue Market Share by Application in 2018
Figure United States Mobile Advertising Software Market Size 2014-2019 (Million US$)
Table United States Key Players Mobile Advertising Software Revenue (2018-2019) (Million US$)
Table United States Key Players Mobile Advertising Software Market Share (2018-2019)
Table United States Mobile Advertising Software Market Size by Type (2014-2019) (Million US$)
Table United States Mobile Advertising Software Market Share by Type (2014-2019)
Table United States Mobile Advertising Software Market Size by Application (2014-2019) (Million US$)
Table United States Mobile Advertising Software Market Share by Application (2014-2019)
Figure Europe Mobile Advertising Software Market Size 2014-2019 (Million US$)
Table Europe Key Players Mobile Advertising Software Revenue (2018-2019) (Million US$)
Table Europe Key Players Mobile Advertising Software Market Share (2018-2019)
Table Europe Mobile Advertising Software Market Size by Type (2014-2019) (Million US$)
Table Europe Mobile Advertising Software Market Share by Type (2014-2019)
Table Europe Mobile Advertising Software Market Size by Application (2014-2019) (Million US$)
Table Europe Mobile Advertising Software Market Share by Application (2014-2019)
Figure China Mobile Advertising Software Market Size 2014-2019 (Million US$)
Table China Key Players Mobile Advertising Software Revenue (2018-2019) (Million US$)
Table China Key Players Mobile Advertising Software Market Share (2018-2019)
Table China Mobile Advertising Software Market Size by Type (2014-20189) (Million US$)
Table China Mobile Advertising Software Market Share by Type (2014-2019)
Table China Mobile Advertising Software Market Size by Application (2014-2019) (Million US$)
Table China Mobile Advertising Software Market Share by Application (2014-2019)
Figure Japan Mobile Advertising Software Market Size 2014-2019 (Million US$)
Table Japan Key Players Mobile Advertising Software Revenue (2018-2019) (Million US$)
Table Japan Key Players Mobile Advertising Software Market Share (2018-2019)
Table Japan Mobile Advertising Software Market Size by Type (2014-2019) (Million US$)
Table Japan Mobile Advertising Software Market Share by Type (2014-2019)
Table Japan Mobile Advertising Software Market Size by Application (2014-2019) (Million US$)
Table Japan Mobile Advertising Software Market Share by Application (2014-2019)
Figure Southeast Asia Mobile Advertising Software Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Mobile Advertising Software Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Mobile Advertising Software Market Share (2018-2019)
Table Southeast Asia Mobile Advertising Software Market Size by Type (2014-2019) (Million US$)
Table Southeast Asia Mobile Advertising Software Market Share by Type (2014-2019)
Table Southeast Asia Mobile Advertising Software Market Size by Application (2014-2019) (Million US$)
Table Southeast Asia Mobile Advertising Software Market Share by Application (2014-2019)
Figure India Mobile Advertising Software Market Size 2014-2019 (Million US$)
Table India Key Players Mobile Advertising Software Revenue (2018-2019) (Million US$)
Table India Key Players Mobile Advertising Software Market Share (2018-2019)
Table India Mobile Advertising Software Market Size by Type (2014-2019) (Million US$)
Table India Mobile Advertising Software Market Share by Type (2014-2019)
Table India Mobile Advertising Software Market Size by Application (2014-2019) (Million US$)
Table India Mobile Advertising Software Market Share by Application (2014-2019)
Figure Central & South America Mobile Advertising Software Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Mobile Advertising Software Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Mobile Advertising Software Market Share (2018-2019)
Table Central & South America Mobile Advertising Software Market Size by Type (2014-2019) (Million US$)
Table Central & South America Mobile Advertising Software Market Share by Type (2014-2019)
Table Central & South America Mobile Advertising Software Market Size by Application (2014-2019) (Million US$)
Table Central & South America Mobile Advertising Software Market Share by Application (2014-2019)
Table Marin Software Company Details
Table Marin Software Revenue in Mobile Advertising Software Business (2014-2019) (Million US$)
Figure Marin Software Revenue Growth Rate in Mobile Advertising Software Business (2014-2019)
Table Marin Software Recent Development
Table DoubleClick Company Details
Table DoubleClick Revenue in Mobile Advertising Software Business (2014-2019)(Million US$)
Figure DoubleClick Revenue Growth Rate in Mobile Advertising Software Business (2014-2019)
Table DoubleClick Recent Development
Table Sizmek Company Details
Table Sizmek Revenue in Mobile Advertising Software Business (2014-2019)(Million US$)
Figure Sizmek Revenue Growth Rate in Mobile Advertising Software Business (2014-2019)
Table Sizmek Recent Development
Table Kenshoo Company Details
Table Kenshoo Revenue in Mobile Advertising Software Business (2014-2019)(Million US$)
Figure Kenshoo Revenue Growth Rate in Mobile Advertising Software Business (2014-2019)
Table Kenshoo Recent Development
Table Choozle Company Details
Table Choozle Revenue in Mobile Advertising Software Business (2014-2019)(Million US$)
Figure Choozle Revenue Growth Rate in Mobile Advertising Software Business (2014-2019)
Table Choozle Recent Development
Table MediaMath Company Details
Table MediaMath Revenue in Mobile Advertising Software Business (2014-2019)(Million US$)
Figure MediaMath Revenue Growth Rate in Mobile Advertising Software Business (2014-2019)
Table MediaMath Recent Development
Table AdRoll Company Details
Table AdRoll Revenue in Mobile Advertising Software Business (2014-2019)(Million US$)
Figure AdRoll Revenue Growth Rate in Mobile Advertising Software Business (2014-2019)
Table AdRoll Recent Development
Table Global Mobile Advertising Software Market Size by Regions (Million US$) 2019-2025
Figure Global Mobile Advertising Software Market Size Share by Regions (2019-2025)
Figure Global Mobile Advertising Software Market Size Share by Regions in 2025
Figure United States Mobile Advertising Software Market Size Forecast (2019-2025)(Million USD)
Figure Europe Mobile Advertising Software Market Size Forecast (2019-2025)(Million USD)
Figure China Mobile Advertising Software Market Size Forecast (2019-2025)(Million USD)
Figure Japan Mobile Advertising Software Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Mobile Advertising Software Market Size Forecast (2019-2025)(Million USD)
Figure India Mobile Advertising Software Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Mobile Advertising Software Market Size Forecast (2019-2025)(Million USD)
Table Global Mobile Advertising Software Market Size by Product (2019-2025) (Million US$)
Figure Global Mobile Advertising Software Market Size by Product (2019-2025)
Figure Global Mobile Advertising Software Market Size by Product in 2025
Table Global Mobile Advertising Software Market Size by Application (2019-2025) (Million US$)
Figure Global Mobile Advertising Software Market Size by Application (2019-2025)
Figure Global Mobile Advertising Software Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

RESEARCH METHODOLOGY

A research methodology is a systematic approach for assessing or conducting a market study. Researchers tend to draw on a variety of both qualitative and quantitative study methods, inclusive of investigations, survey, secondary data and market observation.

Such plans can focus on classifying the products offered by leading market players or simply use statistical models to interpret observations or test hypotheses. While some methods aim for a detailed description of the factors behind an observation, others present the context of the current market scenario.

Now let’s take a closer look at the research methods here.

Secondary Research Model

Extensive data is obtained and cumulated on a substantial basis during the inception phase of the research process. The data accumulated is consistently filtered through validation from the in-house database, paid sources as well reputable industry magazines. A robust research study requires an understanding of the overall value chain. Annual reports and financials of industry players are studied thoroughly to have a comprehensive idea of the market taxonomy.

Primary Insights

Post conglomeration of the data obtained through secondary research; a validation process is initiated to verify the numbers or figures. This process is usually performed by having a detailed discussion with the industry experts.

However, we do not restrict our primary interviews only to the industry leaders. Our team covers the entire value chain while verifying the data. A significant number of raw material suppliers, local manufacturers, distributors, and stakeholders are interviewed to make our findings authentic. The current trends which include the drivers, restraints, and opportunities are also derived through the primary research process.

Market Estimation

The market estimation is conducted by analyzing the data collected through both secondary and primary research. This process involves market breakdown, bottom-up and top- down approach.

Moreover, while forecasting the market a comprehensive statistical time series model is designed for each market. Macroeconomic indicators are considered to understand the current trends of the market. Each data point is verified by the process of data triangulation method to arrive at the final market estimates.

Final Presentation

The penultimate process results in a holistic research report. The study equips key industry players to undertake significant strategic decisions through the findings. The report encompasses detailed market information. Graphical representations of the current market trends are also made available in order to make the study highly comprehensible for the reader.